777sb Privacy Policy — How We Collect, Use and Protect Your Personal Data

777sb is an online gaming and sports betting platform operated for the Pakistani market. When this Privacy Policy refers to "777sb", "we", "us", or "our", it refers to the operator of the 777sb platform at 777sb.ws. When it refers to "you" or "your", it means any individual who registers an account, visits the 777sb website, or uses any of our services.

777sb acts as the data controller for all personal information collected from users of the 777sb platform. This means we are responsible for determining how and why your personal data is processed. For certain processing activities — such as payment processing and identity verification — we work with third-party data processors who handle data on our behalf under strict contractual obligations.

This Privacy Policy applies to all data processing activities conducted in connection with the operation of the 777sb platform, including account registration, deposits and withdrawals, gameplay, sports betting, live casino, poker, VIP Club activity, customer support interactions, and marketing communications. It applies to Pakistani players and any other users accessing 777sb from Pakistan.

777sb collects only the personal data that is genuinely necessary to provide our services, comply with our legal obligations, and protect the interests of our user community. The categories of data we may collect from you are described below.

Identity and Contact Data: Your full name, date of birth, gender, Pakistani mobile number, email address, and residential address. This information is collected at registration and may be supplemented during identity verification.

Identification Documents: A copy of your Computerised National Identity Card (CNIC) or other government-issued Pakistani identity document, and in some cases a live selfie or video verification, collected for the purpose of meeting our know-your-customer (KYC) obligations.

Financial Data: Payment method details including Easypaisa account numbers, JazzCash mobile numbers, NayaPay and SadaPay wallet identifiers, bank account details for IBFT transfers, and partial card numbers for Visa/Mastercard transactions. 777sb does not store full card numbers — these are handled exclusively by certified payment processors.

Transaction Data: Records of all deposits, withdrawals, bonus claims, and PKR amounts associated with your 777sb account history.

Gaming Activity Data: Records of bets placed, games played, casino sessions, poker hand history, tournament participation, and game outcomes associated with your account.

Technical Data: IP address, device type, operating system, browser type, session timestamps, and connection logs generated when you access the 777sb platform.

Communications Data: Records of your interactions with 777sb customer support including live chat transcripts, email correspondence, and any complaints or disputes raised.

777sb collects personal data through the following channels:

• Direct Collection: Information you actively provide during registration, identity verification, payment setup, support interactions, and when completing any form on the 777sb platform
• Automated Collection: Technical data collected automatically by our servers and analytics systems when you access the 777sb website or app — including IP address, device identifiers, and session behaviour data
• Payment Processors: Transaction confirmation data returned by our payment partners (Easypaisa, JazzCash, NayaPay, SadaPay, bank processors, and card networks) following a deposit or withdrawal
• Identity Verification Providers: Where we use third-party KYC and document verification services to confirm your identity, those providers may return verification status and identity confirmation data to 777sb
• Fraud Detection Systems: Automated systems that analyse patterns in account activity, device usage, and transaction behaviour to identify potentially fraudulent or prohibited conduct

777sb uses your personal data for the specific, legitimate purposes described below. We do not use your data for purposes beyond those listed here without first obtaining your consent or having a clear legal justification to do so.

• Account Operation: To create and maintain your 777sb account, process your logins, and provide you with access to all gaming and betting services on the platform
• Identity Verification and KYC: To verify that you are who you say you are, that you are of legal age, and that your account is not being used for fraudulent or illegal purposes
• Payment Processing: To process PKR deposits to your 777sb account and to execute withdrawal requests to your nominated payment method
• Gaming and Betting Services: To record your bets, game sessions, poker hands, tournament registrations, and outcomes correctly and accurately
• Bonus and Promotions Management: To calculate, credit, and track bonus eligibility, wagering requirements, and VIP Club loyalty points
• Customer Support: To respond to your enquiries, resolve disputes, and maintain a record of support interactions for quality and training purposes
• Security and Fraud Prevention: To detect and prevent account fraud, payment fraud, money laundering, bot activity in poker, and collusion in casino games
• Legal Compliance: To meet our obligations under applicable anti-money laundering regulations, data protection requirements, and any other legal or regulatory obligations applicable to the operation of an online gaming platform
• Platform Improvement: To analyse aggregated, anonymised usage patterns and improve the 777sb platform — including game performance, payment flows, and mobile interface usability
• Marketing Communications: Where you have opted in, to send you promotional offers, tournament announcements, and PKR bonus notifications relevant to your interests

777sb processes your personal data based on the following legal grounds depending on the specific processing activity:

• Contractual Necessity: Processing required to fulfil the contract between you and 777sb — this covers account operation, payment processing, game result recording, and customer support
• Legal Obligation: Processing required by applicable law — this covers identity verification (KYC), anti-money laundering checks, and fraud reporting obligations
• Legitimate Interests: Processing necessary for 777sb's legitimate business interests where those interests do not override your rights — this covers security monitoring, fraud detection, and platform improvement analytics
• Consent: Processing activities for which 777sb relies on your specific, informed consent — this covers marketing communications. You may withdraw this consent at any time without affecting any other processing

777sb does not sell your personal data to third parties for their own marketing or commercial purposes. Full stop. We may share your data with the following categories of third parties, but only where necessary and under appropriate contractual or legal protections:

• Payment Processors: Easypaisa, JazzCash, NayaPay, SadaPay, bank partners, and card networks receive the minimum data necessary to process your transactions
• Identity Verification Providers: Third-party KYC service providers that verify your identity and documents as part of our legal compliance obligations
• Game Software Suppliers: Casino game providers and live dealer studio operators who provide games under licence to 777sb — these providers may receive anonymised session identifiers to facilitate game delivery
• Fraud and Security Services: Specialist providers who help 777sb detect account fraud, payment fraud, and bot activity — they receive transaction and behavioural data under strict confidentiality agreements
• Legal and Regulatory Authorities: Where required by law, court order, or legitimate regulatory demand, 777sb may disclose account information and transaction data to law enforcement or regulatory bodies
• Professional Advisers: Lawyers, auditors, and other professional advisers engaged by 777sb who may need access to account data as part of their service

Where 777sb shares data with third-party data processors, those processors are bound by contractual obligations to handle your data only in accordance with 777sb's instructions and to maintain appropriate security measures at all times.

The 777sb website and mobile application use cookies and similar tracking technologies to provide a functional, personalised, and secure gaming experience. A cookie is a small text file placed on your device when you visit 777sb. Here is how 777sb uses them:

• Essential Cookies: Strictly necessary for the platform to function — these handle your login session, remember your account preferences, and maintain the security of your active session. These cannot be disabled without preventing normal use of 777sb
• Performance Cookies: Collect anonymised data about how users interact with 777sb — page load times, navigation paths, error rates — used to improve platform performance. No personally identifiable data is collected through these cookies
• Functional Cookies: Remember your preferences such as language settings, display options, and last-used payment method to make your return visits more convenient
• Analytics Cookies: Allow 777sb to understand aggregate usage patterns through anonymised data, helping us make better decisions about platform features and game availability

You can manage cookie preferences through your browser settings. Please note that disabling essential cookies will affect your ability to use 777sb normally, including logging in and making payments.

777sb takes data security seriously and applies multiple layers of protection to keep your personal information safe. Our security measures include:

• Transport Layer Security (TLS): All data transmitted between your device and 777sb's servers is encrypted using current TLS standards, preventing interception of your information in transit
• Encrypted Storage: Sensitive account data including identity documents and financial details is stored in encrypted form in 777sb's databases. Encryption keys are managed separately from the encrypted data
• Access Controls: Access to personal data within 777sb's systems is restricted on a strict need-to-know basis. Staff members can only access the categories of data their role genuinely requires
• Fraud Monitoring: Automated systems continuously monitor account activity, login patterns, and transaction behaviour for signs of unauthorised access or fraudulent activity
• Security Reviews: 777sb's systems and security practices are reviewed regularly. Any vulnerabilities identified are addressed promptly

While 777sb maintains robust security practices, no online system can provide an absolute guarantee against all security risks. If you suspect that your 777sb account has been accessed without your authorisation, please contact our support team immediately via live chat or email at support@777sb.ws. We will investigate and take appropriate action without delay.

777sb retains your personal data for as long as necessary to fulfil the purposes described in this Privacy Policy and to meet our legal retention obligations. Key retention periods are as follows:

• Active Account Data: Retained for the duration of your active relationship with 777sb — while your account is open and for a reasonable period after it is closed
• Identity and KYC Documents: Retained for a minimum of five years after account closure in accordance with anti-money laundering legislation applicable to gaming operators
• Transaction Records: Retained for a minimum of five years after account closure for financial compliance and audit purposes
• Customer Support Records: Retained for three years after the support interaction to handle any escalated disputes or regulatory enquiries
• Technical and Log Data: Typically retained for up to 12 months for security monitoring and fraud investigation purposes
• Marketing Consent Records: Retained for as long as you have an active marketing consent on file, or until you withdraw consent, plus a reasonable period to demonstrate compliance

When data is no longer required for any of the above purposes, 777sb securely deletes or anonymises it. Anonymised data — where all identifying information has been removed — may be retained for analytical purposes indefinitely as it no longer constitutes personal data.

As a 777sb user, you have meaningful rights over your personal data. These rights exist to give you genuine control over how your information is used. Here is what you can exercise and how:

777sb's platform is strictly intended for adults aged 18 and above. We do not knowingly collect personal data from individuals under the age of 18. The registration process at 777sb requires confirmation of age, and identity verification procedures are designed to identify and prevent under-age registration.

If 777sb becomes aware that personal data has been collected from an individual under the age of 18, that account will be immediately closed, all associated data will be deleted, and any deposited funds will be returned to the original payment source subject to verification of their origin.

Parents and guardians who are concerned that a minor may have registered a 777sb account should contact our support team immediately at support@777sb.ws. We will act on all such reports promptly and without delay.

777sb may send you marketing communications about promotions, new games, PKR bonus offers, PSL betting specials, and VIP Club updates. We will only send you marketing communications where you have opted in to receive them, or where you are an existing 777sb member and the communication relates directly to services similar to those you have already used.

Every marketing communication from 777sb includes a clear and easy unsubscribe mechanism. You can also opt out of marketing at any time by:

• Clicking the unsubscribe link in any marketing email from 777sb
• Updating your communication preferences in your 777sb account settings
• Contacting 777sb support and requesting to be removed from marketing lists

Opting out of marketing will not affect the delivery of transactional communications — such as deposit confirmations, withdrawal notifications, and account security alerts — which are sent regardless of marketing preferences because they are necessary for the operation of your account.

The 777sb platform may contain links to third-party services such as game providers' information pages or payment provider support portals. These links are provided for convenience only. 777sb does not control the content or privacy practices of third-party websites and is not responsible for the data handling practices of any third party whose site you may access via a link from 777sb.

We encourage you to review the privacy policy of any third-party website you visit before providing personal information to it. The 777sb Privacy Policy applies only to data processed by 777sb directly and does not extend to any third-party platforms or services.

777sb may update this Privacy Policy from time to time to reflect changes in our data processing practices, changes in applicable law, or improvements to how we explain our data practices. When material changes are made, 777sb will notify registered members by email or via a prominent notice on the platform before the changes take effect.

The effective date at the top of this policy indicates when it was last revised. We recommend reviewing this page periodically to stay informed of how 777sb handles your data. Continuing to use 777sb after an updated Privacy Policy has been published constitutes your acceptance of the revised policy.

Minor changes — such as clarifications of existing practices that do not alter your rights — may be made without formal notice. Substantive changes that affect how your data is processed or your rights with respect to it will always be communicated through the notification channels described above.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 777sb handles your personal data, please get in touch with us through any of the following channels:

• Email: support@777sb.ws — mark your subject line with "Privacy Request" for fastest routing to the relevant team
• Live Chat: Available 24/7 on the 777sb platform — our support agents can handle most privacy queries in real time or escalate to the data handling team where required

777sb aims to respond to all privacy-related requests within 5 business days. Complex requests — such as full data access requests requiring document verification — may take up to 30 days to complete. We will communicate an expected timeline whenever a request is received.